Wavelengths Salon
Project Case Study
Wavelengths Salon, owned by Rebecca Sanford, is located in Dayton, Ohio. Rebecca was my longtime hairdresser when I was growing up. She has been watching my business journey for awhile and realized it was time for a rebrand. She recently opened an extension to her salon, a wig & topper studio for women battling hair loss and thinning for medial reasons. Rebecca wanted to keep her same script font and upgrade her wave symbol while still keeping a modern coastal vibe to her branding.
Brand Strategy & Design
They wanted their branding to be sleek, modern, professional, but approachable. The final logo comprises an emblem with two C’s coming together representative of the two founding partners with an imaginary line taken out to have a subtle reflection of the cent symbol, which translates their financial services.
We went with modern minimalist but attractive fonts and a neutral color palette with pops of colors. They have a diverse logo package to ensure their logo will look great on future swag they wish to create for marketing purposes.
– Brand Inspiration –
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Sweetly Broken
Sub Headings – Assistant SemiBold
Body Font & Captions – Assistant
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
SAND
HEX: #E3CFAE
CMYK: 0,9,23,11
SKY
HEX: #EAFAFC
CMYK: 7,1,0,1
OCEAN
HEX: #05475B
CMYK: 95,22,0,64
TOWEL
HEX: #72BFD2
CMYK: 46,9,0,18
CLOUD
HEX:#FAF9F8
CMYK: 0,0,1,2
SANDAL
HEX: #2E2D2D
CMYK: 0,2,2,82
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