My business took off in the last 2 years…

It was around this time in 2021, that I wanted to make a change in my business. I wanted to take my floundering freelancing sidehustle and turn it into a sustainable business that could change my family’s future. So I did just that. But ultimately it didn’t happen just like that. I had to make major changes to how I was running my business to see the results I wanted.

I created an entire 10 step action plan to get to where I am now. The great thing is,  it didn’t take long to see traction and to realize it was going to work. I now realized those 10 steps helped me build a PROFITABLE & AUTOMATED BUSINESS!

Changing my Systems for Success

Business owning can be like a roller coaster you aren’t sure you want to be on. Full of highs and lows and not knowing what is coming next. Long term it is not a fun ride to be on.

I wanted to be able to control my destiny in my business and to do that I knew I needed to streamline my daily operations processes and also pave the way for sustainable growth. After utilizing these 10 steps again and again to grow my business, I now realize that I was actually fine tuning FOUR diffferent systems in my business:  Lead Attraction, Lead Nurture, Sales, and Project Managment. Together these four systems have changed the course of my business and smoothed out the business owning ride I am on so that is actually enjoyable and fun!

Let’s take a look at these four systems and what they involve.

System #1: Lead Attraction- Drawing Them In:

Building a successful business begins with capturing the attention of your target audience. Lead Attraction is all about strategic efforts to make your business stand out:

1. Digital Marketing Strategies: Utilize digital marketing channels such as social media, content marketing, and SEO to increase your online presence. Establishing your business as an authority in your industry is key.

2. Website Optimization: Ensure your website is not only visually appealing but also user-friendly. Implementing SEO best practices enhances your site’s visibility and attracts organic traffic.

3. Lead Magnets: AKA free offers provide valuable resources, like ebooks or webinars, to capture potential customers’ contact information. This not only attracts leads but also positions your business as a valuable resource in your niche. Get my free offer funnel map here so you can start attracting leads easily!

System #2: Lead Nurture – Building Relationships

Once you’ve garnered leads, the next step is nurturing those relationships. Lead Nurture focuses on guiding potential customers through the sales funnel so that cold leads become paying clients:

1. Email Marketing Campaigns: Engage leads through targeted and personalized email campaigns. Offering valuable content, exclusive offers, and addressing pain points helps build trust and keeps your business top-of-mind. Become their digital pen pal!

2. Marketing Automation: Streamline the lead nurturing process with marketing automation tools. Automated email sequences, drip campaigns, and personalized messaging based on lead behavior ensure an efficient nurturing process.

3. Customer Relationship Management (CRM) Systems: Organize and track interactions with leads and customers using a CRM system. Gain insights into customer preferences and behaviors, enabling more effective and personalized communication. I love Dubsado & Systeme.io to manage all of my client & lead interactions.

System #3: Sales – Seal the Deal

The Sales system is the culmination of Lead Attraction and Lead Nurture, focusing on converting leads into paying customers:

1. Sales Funnel Optimization: Fine-tune your sales funnel to guide leads seamlessly from awareness to conversion. Understand the buyer’s journey and align your sales process accordingly.

2. Sales Training: Equip yourself with the skills necessary to navigate the sales process successfully. Effective communication, objection handling, and a deep understanding of your products or services are essential.

3. Customer Feedback Loop: Gather feedback from customers post-sale to continuously improve your offerings and the overall customer experience. Satisfied customers can become advocates, contributing to future Lead Attraction efforts.

System #4: Project Management – From Kick‑off to Client Delight

Your marketing engine might be humming—but if your project delivery is chaotic, you’re still spinning your wheels. That’s why a Project Management System is a non-negotiable gear in the machine.

Why it matters: A solid project management system gives you a clean structure for every client, covering who does what, when, and how. It prevents lost files, miscommunications, broken timelines—and, ultimately, unhappy clients. If a client ends a service unhappy they won’t be a repeat client or someone to send you a referral and we need those as small business owners!

1. Work Breakdown Structure (WBS)
Start at the end—what’s the final deliverable? Then break that down into phases, milestones, and tasks. This tree-like structure is the foundation of accountability and clarity.

2. Timeline & Milestones
Map out major checkpoints: onboarding complete, first draft delivered, final handoff, and post-launch review. Inline dates keep the momentum high and the project visible.

3. Communication Protocol
Define the right channels for the right conversations—Slack for quick status updates, email for approvals, Zoom for kick-offs. No assumptions, no ghosting.

4. Client Checkpoints & Feedback Loops
Schedule formal review points—not surprise emails—where clients sign off before moving ahead. It’s the simplest way to avoid “never-ending revisions.”

In conclusion your systems for success matter:

In the small business landscape, success requires more than just a quality product or service. By investing time and resources into the essential systems of Lead Attraction, Lead Nurture, Sales, & Project Managment you’re not only attracting customers – you’re building lasting relationships and setting the stage for sustained growth and success.

Next, Get to Work Immediately!

I decided there needed to be a tool in this world that could help a small business owner identify which of the systems (or multiple) that aren’t working properly in their business. So I decided to create it! 

I put together the Business Systems Triage Assessment + Successful Systems Training bundle that can diagnose what is holding you back from attracting the right audience & making sales in your business. I paired it with a training & bonuses that talk about ALL of the strategies you can use to build out your systems so that they thrive effortlessly. You can get the full bundle here, and learn what you need to work on in 2025 to grow your business. You will be shocked at how incredibly cheap the price is especially since it could be the catalyst to solving your business woes & be the start of brining in your dream income!