Dr. Kasi Lacey
Brand Your Way Project
Dr. Kasi Lacey is a women’s leadership and confidence coach, as well as a dynamic keynote speaker. When she officially launched her business, she initially tried to DIY her branding and website. However, when the results didn’t meet her expectations, she reached out for professional help. We guided her through a Brand Your Way week and created a complete Systeme website to seamlessly showcase her story and offerings online.
For her branding, she envisioned a feminine, minimal, and professional aesthetic. As a licensed psychologist, she wanted her brand to reflect her expertise while remaining approachable and warm. We achieved this with a sophisticated, feminine color palette and a blend of modern and classic fonts.
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Adelia
Sub Headings – Butler
Body Font & Captions – Fira Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
SAND
HEX: #F6EFE7
CMYK: 0,3,6,4
SKY
HEX:#E0EEF1
CMYK: 7,1,0,5
ROSE
HEX: #CF9494
CMYK: 0,29,29,19
NAVY
HEX: #4C5D6E
CMYK: 31,15,0,57
WHITE
HEX: #F6F3F3
CMYK: 0,1,1,4
BLUSH
HEX: #FFEAEA
CMYK: 0,8,8,0
Website & Funnel Build
For her website, Dr. Kasi chose to build on Systeme.io. After reviewing her platform options and discussing her vision of having everything in one place with the flexibility to sell multiple courses in the future, Systeme proved to be the ideal choice.
Next, we structured her website to highlight her coaching services and keynote speaking offers equally. We also guided her through refining her brand messaging and organizing her offers to create copy that would resonate with her audience. I then built her website to align with her minimalist, feminine branding, focusing on clean lines, soft colors, and on-brand imagery. Now, she has a powerful marketing tool that will support her business growth, all in one convenient platform.
– Scroll the Home Page –
– The Website –
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
