Working Moms Movement
Branding & Website in a Week Project
Working Moms Movement, founded by Courtney Cecil, came to us ready for her brand and website to finally reflect the level of professionalism and leadership she brings to her work. Courtney partners with corporations to strengthen support systems for female employees while also helping working moms become more productive with their time and energy — without sacrificing presence at home. She wanted a brand that felt warm and compassionate, yet polished and credible enough to resonate in corporate spaces. We built upon her existing color palette, refined it for stronger visual cohesion, selected professional, elevated fonts, and created a standalone lettermark emblem that could confidently represent the brand across platforms. The result was a thoughtful, balanced identity that feels both nurturing and authoritative..
Branding Design Project Details
– BRAND LOGOS –
– Brand Fonts –
Main Headings – Artifact
Logo Font & Subheadings – Galgony
Body Font & Captions – Lato
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
OBSIDIAN
HEX: #464646
HIBISCUS
HEX:#F0D2D0
TROPICAL
HEX: #2A8B98
SHELL
HEX: #CB969A
CLOUD
HEX: #F9F4EC
SEAFOAM
HEX: #D1E3D8
Website & Funnel Build
For her website, we completed a full Website in a Week using our Dayton template as the structural foundation, completely customizing it to align with her updated branding. Courtney wrote her copy using our ChatGPT-powered prompts, allowing her voice to shine through while maintaining strategic clarity and conversion focus. We integrated her professional brand photography, redesigned every section to match her new visual system, and flipped the entire template into a cohesive, elevated online presence. In addition to the core site, we built out lead generation funnels to support future growth — giving her not just a beautiful website, but a functional platform designed to attract corporate partnerships and support working moms at scale.
– VIEW The Website –
LIKE WHAT YOU SEE?
You can be next!
Your business deserves more than another pretty brand or website — it deserves a machine that brings in clients, revenue, and ease. Let’s kick things off with a FREE 30-minute consultation.
We’ll talk through your brand vision, your goals, and what you need to build the foundations for growth. No commitment — just clarity, strategy, and your next right move.
