Career Clarity Roadmap
Project Case Study
Career Clarity Roadmap is the career finding program developed by Susan Young. Susan hired me to create her program branding and design marketing materials with what we came up with. She wanted an approachable, happy, and calming brand that was professional and clean. We chose to use blue tones with pops of yellow to give the balance of attention grabbing but soothing when you look at her marketing.
Brand Strategy & Design
– Brand Inspiration –
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Dancing Script
Sub Headings – Times Lora
Body Font & Captions – Montserrat
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
MIDNIGHT
HEX: #0C2D44
CMYK: 82,34,0,73
SKY
HEX: #DCECEE
CMYK: 8,1,0,7
BLUE
HEX: #3E86BC
CMYK: 67,29,0,26
TEAL
HEX: #5FBFDB
CMYK: 57,13,0,14
CREAM
HEX: #F0EEED
CMYK: 0,1,1,6
GOLD
HEX: #ECC783
CMYK: 0,16,44,7
Graphic Design
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