Coaching By Laura

Project Case Study

Coaching By Laura is owned by Laura Petermann, an empowerment coach that inspires her clients to improve their mindset, grow confidence and achieve their goals. She is a former Understand Your Brand Student that needed help refining her colors and her logos.

Brand Strategy & Design

Laura wanted a feminine and inspirational brand that would bring joy to her clients. The mix of feminine, modern fonts and colors was the key to bringing her dream brand to life. Her logo accent & brand submark is a dandelion that represents the goals & hopes of her clients and also the letting go of fear so that they can transform their lives with Laura’s guidance.

– Brand Inspiration –

– Brand Logos –

– Brand Fonts –

Logo Font & Main Headings – Themysion

Sub Headings – Della Respira

Body Font & Captions – Assistant Regular/Light
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps. 

– Brand Colors –

VIOLET
HEX: #551B55
CMYK: 0,68,0,67

PETAL
HEX: #FCE3F5
CMYK: 0,10,3,1

LAVENDAR
HEX: #BC96C9
CMYK: 6,25,0,21

ROSE
HEX: #DB99CA
CMYK: 0,30,8,14

WHITE
HEX: #F9F8F8
CMYK: 0,0,0,2

SLATE
HEX: #352F35
CMYK: 0,11,0,79

“Your business is about branding, but is so much more than that and you help in so many other ways”

“Appreciate all the work you’ve done. It’s funny how solid a person thinks they are with their business and then the doubt comes back in. I loved everything you’ve done but then was second guessing myself, thinking I was being too feminine and there’s no way that someone would want to hire me, especially if I moved to helping other entrepreneurs build their own confidence, with pink colors and a dandelion. Then I realized that authenticity had to play a huge part of owning a business and showing up as yourself, for yourself too. And that no matter who I’m helping, a transformation could occur for them too… like the transformation with a dandelion & letting the fear go. So just wanted to share that with you because your business is about branding, but is so much more than that and you help in so many other ways.”

Laura P. | Coaching By Laura

LIKE WHAT YOU SEE?

You can be next!

Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!