Do Good Leadership
Brand Your Way Project
Do Good Leadership is the brand for Dr. Stephanie Duguid, who specializes in women’s leadership development, keynote speaking, & consulting!
During her Brand Your Way week, she wanted a bold, empowering brand that invigorated her audience to grow, which can be seen in her font selection & color palette. Her flower symbol was selected as a natural representation of new beginnings but arranged in a gear-like formation because leaders spark all the little parts of an organization to work together to reach a common goal, much like the gears of a machine.
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Soul Signature
Sub Headings – Times San Serif
Body Font & Captions – Open Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
SKY
HEX: #D2E3FF
CMYK: 18,11,0,0
LAVENDAR
HEX: #E2CFFF
CMYK: 11,19,0,0
ROYAL
HEX: #2042B7
CMYK: 83,64,0,28
PURPLE
HEX: #8757D3
CMYK: 26,59,0,17
WHITE
HEX: #FAF8F7
CMYK: 0,1,1,2
AQUA
HEX: #87CEDE
CMYK: 39,7,0,13
Funnel Design
After completing Brand Your Way, Misty hired me to help build out a freebie to upsell sales funnel for her so that she could start growing her email list and marketing her low-ticket offer on autopilot. You can see the landing page for the free resource, the design of the actual resource that is sent out, and the prototype of the sales page for her low-ticket item.
– The Landing Page & Resource –
– The Sales Page Prototype –
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
