Do Good Leadership

Brand Your Way & Website in a Week Projects

Do Good Leadership is the brand for Dr. Stephanie Duguid, who specializes in women’s leadership development, keynote speaking, & consulting!

During her Brand Your Way week, she wanted a bold, empowering brand that invigorated her audience to grow, which can be seen in her font selection & color palette. Her flower symbol was selected as a natural representation of new beginnings but arranged in a gear-like formation because leaders spark all the little parts of an organization to work together to reach a common goal, much like the gears of a machine.

Branding Design Project Details

– BRAND LOGOS –

– Brand Fonts –

Logo Font & Main Headings – Soul Signature

Sub Headings – Times San Serif

Body Font & Captions – Open Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps. 

– Brand COLORS –

SKY
HEX: #D2E3FF
CMYK: 18,11,0,0

LAVENDAR
HEX: #E2CFFF
CMYK: 11,19,0,0

ROYAL
HEX: #2042B7
CMYK: 83,64,0,28

PURPLE
HEX: #8757D3
CMYK: 26,59,0,17

WHITE
HEX: #FAF8F7
CMYK: 0,1,1,2

AQUA
HEX: #87CEDE
CMYK: 39,7,0,13

Website Design Project Details

After completing Brand Your Way, Stephanie hired us to help build out a freebie funnels and sales page so that she could start growing her email list and marketing offers on autopilot. This year she booked us to revamp her entire website including writing copy for the entire site.  She chose the Virignia template from our Systeme website template shop to be the basis of her site. 

– HOME PAGE DESIGN –

– Website Mockup –

"I loved how you shared how the various logo designs compliment each other and how your "creative thought process" works."

I did not realize that more than one logo design was needed until I took one of your Power of Logos masterclass.  It was during that live, I realized I needed help!  After seeing your website, your demeanor, and your expertise, it was a no brainer to book Brand Your Way.

During my BYW week, I loved how you shared how the various logo designs compliment each other and how your “creative thought process” works.  You really took the information I gave you in the questionnaires and customized my brand for me. I loved your attention to detail and responsiveness.  With my previous logo design experience, it was very impersonal and I didn’t have much input.  This, in my opinion, was totally a customized experience! I am now so excited, optimistic, and empowered to run my business.  I cannot wait to share a “rebrand” campaign and put it everywhere!!!

Stephanie Duguid

LIKE WHAT YOU SEE?

You can be next!

Your business deserves more than another pretty brand or website — it deserves a machine that brings in clients, revenue, and ease. Let’s kick things off with a FREE 30-minute consultation.

We’ll talk through your brand vision, your goals, and what you need to build the foundations for growth. No commitment — just clarity, strategy, and your next right move.