Eternally Chic Boutique
Project Case Study
Eternally Chic Boutique is owned by Rachel Calimer, who is on a mission to grow her multicultural awareness boutique and a marketing consulting firm. A percentage of her profits go to various organizations that support diversity, inclusion, and female empowerment/rights. I was brought into the design the branding & a few marketing graphics.
Brand Strategy & Design
Rachel wanted feminine, sophisticated branding that was minimalistic. We paired feminine, modern fonts with a sleek color palette that has a light and airy feel & a touch of a traditional class. The flower used in the branding is a Protea flower known to be a symbol of diversity and courage, which perfectly reflects the brand’s mission.
– Brand Inspiration –
– Brand Logos –
– Brand Fonts –
Logo Font & Main Headings – Soul Signature
Sub Headings – Time Sans Serif
Body Font & Captions – Open Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand Colors –
PINK
HEX: #F4E6E6
CMYK: 0,6,6,4
BEIGE
HEX: #F0E7DD
CMYK: 0,4,8,6
ROSE
HEX: #D6A09B
CMYK: 0,25,28,16
TAN
HEX: #DABFA1
CMYK: 0,12,26,15
WHITE
HEX: #F9F9F9
CMYK: 0,0,0,2
BLACK
HEX: #141414
CMYK: 0,0,0,92
Graphic Design
I created three marketing materials for Rachel to start establishing her new branding. They include a business card, a Facebook cover for her group, and a free resource she can use to grow her network.
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