Flow State Business
Project Case Study
Flow State Business is a group coaching program by Flow expert Ruby Lee. She focuses on using the art of flow to build abundance and wealth professionally while respecting your dream work-life balance. I was hired to brand this new program and create content for her live masterclass launch & the sales page for the program.
Brand Strategy & Design
Ruby had a very clear brand aesthetic in mind. She wanted her branding to be clean, simple, yet modern. We decided to go with a neutral color palette with pops of purple mainly used in her small off-centered triangle to represent ascension and how flow is only sometimes a straightforward process.
– Brand Fonts –
Logo Font & Main Headings – Alyssum
Body Font & Captions – League Spartan Light
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
TAUPE
HEX: #CBB4A3
CMYK: 0,4,23,12
GREY
HEX: #EFEFEF
CMYK: 8,4,0,7
VIOLET
HEX: #66547B
CMYK: 75,38,0,73
PURPLE
HEX: #8E73AD
CMYK: 0,10,52,24
WHITE
HEX: #FFFFFF
CMYK: 0,2,9,5
BLACK
HEX: #0A0605
CMYK: 20,10,0,37
Graphic Design
I was asked to make her slide deck for the masterclass she plans to launch the program off of. Below is a small sample of the slide templates included in her bundle. Since Ruby loves gradients, we chose to use a mix of purple and black and purple and tan gradients for visual interest. We also included modern, clean, straight lines that match her fonts with layers of color blocking for added interest.
Funnel Building
This sales page is definitely the largest sales page I have ever designed. The goal was to emphasize the professional sales copy that clearly tells the story of the transformation Flow State Business provides with an inspirational aesthetic.
– The Sales Page –
– Scroll the Page –
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
