Helen Eimers Life Coach
Project Case Study
Helen Eimers is a Life Coach & Yoga instructor, who reached out for help with her brand identity & marketing. At the time, she had logos for the two halves of her businesses. But the life coaching and yoga teaching logos were not cohesive. She didn’t have a set color palette or fonts. So I rebranded both companies and tied them together with a unifying color scheme and font selections.
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Cabin
Sub Headings – Soul Signature
Body Font & Captions – Montserrat
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
MAGENTA
HEX: #B74E88
CMYK: 0,57,26,28
SKY
HEX: #DDF3F1
CMYK: 9,0,1,5
ROYAL
HEX: #3E5CAA
CMYK: 64,46,0,33
JADE
HEX: #4EBAB0
CMYK: 58,0,5,27
CHAMPAGNE
HEX: #EDD9B2
CMYK: 0,8,25,7
NAVY
HEX: #273455
CMYK: 54,39,0,67
Graphic Design
Once we rebranded, I then went on to set her up marketing. We went with a watercolor background using her blues, teals, & gold for a calming vibrancy that promoted joy & balance. I designed her Facebook cover, social media template bundle, free resource template, & a QR code sign she can post locally for her yoga classes.
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