Illuminating Coaches

Project Case Study

 Illuminating Coaches is the brand for business coach Shawna Deters. She specializes in helping coaches create new programs and become expert organic marketers. She hired me to establish a recognizable brand & cohesive marketing graphics that would stand out in the crowd.

Brand Strategy & Design

Shawna wanted something bold, unique, and recognizable, and I think we nailed it! Her color palette is a mix of a striking red paired with cooler teals and blues to be more approachable yet very distinctive. Her logos are fun & fiery with a combination of red and light aqua logos, so she has an option for both dark backgrounds & light backgrounds.

Her emblem is a flame cut out of a dark circle representing two things:
🔥One her illuminating the new paths for her clients in their journey to success.
🔥Two pulling them out of the darkness of overwhelm in their current career in nursing to a happeir and more empowered place in online coaching.

Finally, we paired it all with modern, feminine, sans serif fonts & a fun script that matches the style of the flame.

– Brand Inspiration –

– BRAND LOGOS –

– Brand Fonts –

Logo Font & Main Headings – Galgony

Sub Headings – Ruthligos

Body Font & Captions – Raleway
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps. 

– Brand COLORS –

NAVY
HEX: #202B36
CMYK: 41,20,0,79

COTTON
HEX: #EEF2F5
CMYK: 3,1,0,4

CHERRY
HEX: #BB0C11
CMYK: 0,94,91,27

AQUA
HEX: #B5DCD8
CMYK: 18,0,2,14

TEAL
HEX: #299D9D
CMYK: 74,0,0,38

GREY
HEX: #D2CDCA
CMYK: 0,2,4,18

Graphic Design

Since Shawna purchased my highest level branding package, she received 5 branded marketing graphics to utilize in her business as well as a landing page funnel built and automated to market her freebie. I created a set of social media templates, Facebook covers, her free resource, and an email signature for her. This landing page was also built in Mailchimp.

– The landing page –

– The Graphics –

“I feel more confident in what I am presenting and feel others will take me more serious now that they see consistent branding and professionalism in my graphics.”

“Initially, I thought I would wait until my business was more established, but after talking to Megan, I realized how much I needed a brand strategy to get myself more recognized. Once we started working together, I knew I had made the right decision!

She helped me see that much more can be done to take myself to the next level and that there is far more to branding than I realized! But she enhanced my vision and helped me create a bold, unique brand that stands out. The modern color scheme she came up with has a real “WOW” factor that I think will catch people’s eye. It is different from anyone else’s, which was my goal!

I feel more confident in what I am presenting (visually) and feel others will take me more serious now that they see consistent branding and professionalism in my graphics. Plus, the final landing page made me really feel more professional! I realize there are so many ways to get myself and my brand is known besides relying solely on messenger.

Finally, Megan was great to work with, and I greatly appreciate her patience and willingness to work with me in my indecisiveness! She gave a lot of options which was great. When I was unsure, she made tweaks that helped me figure it out. She was always willing to do whatever was necessary to make everything fall together. Her timeliness was greatly appreciated as well. I LOVE how everything came together!!“

Shawna D. | Illuminating Coaches

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Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!