Illuminating Coaches
Project Case Study
Illuminating Coaches is the brand for business coach Shawna Deters. She specializes in helping coaches create new programs and become expert organic marketers. She hired me to establish a recognizable brand & cohesive marketing graphics that would stand out in the crowd.
Brand Strategy & Design
Shawna wanted something bold, unique, and recognizable, and I think we nailed it! Her color palette is a mix of a striking red paired with cooler teals and blues to be more approachable yet very distinctive. Her logos are fun & fiery with a combination of red and light aqua logos, so she has an option for both dark backgrounds & light backgrounds.
Her emblem is a flame cut out of a dark circle representing two things:
🔥One her illuminating the new paths for her clients in their journey to success.
🔥Two pulling them out of the darkness of overwhelm in their current career in nursing to a happeir and more empowered place in online coaching.
Finally, we paired it all with modern, feminine, sans serif fonts & a fun script that matches the style of the flame.
– Brand Inspiration –
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Galgony
Sub Headings – Ruthligos
Body Font & Captions – Raleway
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
NAVY
HEX: #202B36
CMYK: 41,20,0,79
COTTON
HEX: #EEF2F5
CMYK: 3,1,0,4
CHERRY
HEX: #BB0C11
CMYK: 0,94,91,27
AQUA
HEX: #B5DCD8
CMYK: 18,0,2,14
TEAL
HEX: #299D9D
CMYK: 74,0,0,38
GREY
HEX: #D2CDCA
CMYK: 0,2,4,18
Graphic Design
Since Shawna purchased my highest level branding package, she received 5 branded marketing graphics to utilize in her business as well as a landing page funnel built and automated to market her freebie. I created a set of social media templates, Facebook covers, her free resource, and an email signature for her. This landing page was also built in Mailchimp.
– The landing page –
– The Graphics –
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!