K-904
Project Case Study
K-904 is a positive reinforcement dog trainer in the Jacksonville / Gainesville area of FL! The owner, Jamie, came to me in need of web design help, but after talking to her, she realized she wanted a complete makeover for her branding, marketing materials, and website!
Brand Strategy & Design
I would consider the branding portion of this project a rebrand. The logo concept is the same as before. I changed the colors and fonts to reflect her personality and, more importantly, show that a female is running the show!
– LOGOS –
– Brand Inspiration –
– Brand Fonts –
Logo Font & Main Headings – Cantata One
Sub Headings – Satisfy
Body Font & Captions – Roboto Slab
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
DOG TAG
HEX: #DEDEDE
CMYK: 0, 0, 0, 13
WHISKERS
HEX: #1E283D
CMYK: 51,34,0,76
LEASH
HEX: #4C5866
CMYK: 25, 14, 0, 60
FUR
HEX: #F7E6E3
CMYK: 0, 7, 8, 3
KISSES
HEX: #E0B9B2
CMYK: 0, 17, 21, 12
COLLAR
HEX: #DEA393
CMYK: 0, 27, 34, 13
Graphic Design
Before working with me, Jamie had very little in terms of branded marketing materials, so I created social media templates for her to edit and reuse again & again. As well as Facebook covers, paid & free resources, brochures, business cards, client certificates & more. Ensuring all of her potential lead & client touch points were all branded.
Website Design
See how all the branding came together to tell Jamie’s story and shed light on her incredible business on her website! She now has a centralized hub online that is a lead-generating tool that converts her potential leads into clients or new members of her email list! The site is also optimized for all screen sizes creating a positive user experience on any device.
– The Prototype –
– The Website –
– The Landing Pages –
Lead Magnet Landing Page #1
Lead Magnet Landing Page #2
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
