KK Method
Project Case Study
KK Method is the brand behind, Krista Kuchenbecker, a nutrition and fitness coach. I created a cohesive branding package as well as several marketing materials & branded assets for her business.
Brand Strategy & Design
Krista wanted a professional, modern, brand with geometric shapes that could appeal to men and women alike. She also symobolize her experience as trauma nurse and and that of her ideal clientele, first responders. We chose a color pallete that is bold and gender neutral with a mix of different geometric shapes that represented her three pillars of Medicine, Mindset and Movement. To symobolize first responders and health care providers we chose a first aid cross that is seen in her slogan, alternative logo, and favicon.
– Brand Inspiration –
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Hind
Body Font & Captions – Raleway
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand Colors –
PROTEIN
HEX: #DDC7B6
CMYK: 0, 10, 18, 13
WATER
HEX: #98B9C4
CMYK: 22, 6, 0, 23
STRENGTH
HEX: #275067
CMYK: 62, 22, 0, 60
GRAPEFRUIT
HEX: #F1847D
CMYK: 0, 45, 48, 5
BREATHE
HEX: #FAFAFA
CMYK: 0, 0, 0, 2
GOLD
FOIL
ACCENT
Graphic Design
I created social media graphics for both Facebook & Instagram, as well as branded recipe cards her clients to enjoy, and business cards for Krista herself.
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