Kohle Permenter
Brand Your Way Project
Kohle Permenter is a pregnancy and postpartum coach and lactation consultant. She reached out to receive help with establishing her brand and building an online presence through sales & freebie funnels. We started her project by completing a Brand Your Way week, where she wanted a soft, feminine, calming, sophisticated & timeless brand that would resonate with her new mama clients. We chose a muted feminine color palette with a mix of thin, whimsical, and professional fonts to bring her desired vibe to life.
– PRIMARY LOGO –
– Brand Inspiration –
– ADDITIONAL LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Bacalisties
Sub Headings – Nesans
Body Font & Captions – Khula
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
NAVY
HEX: #455054
CMYK: 18,5,0,67
PETAL
HEX: #F4E8E8
CMYK: 0,5,5,4
PINK
HEX: #CCA7A7
CMYK: 0,18,18,20
GREEN
HEX: #8E9B9B
CMYK: 8,0,0,39
SKY
HEX: #FBF8F5
CMYK: 0,1,2,2
TAN
HEX: #EFE4D6
CMYK:0,5,10,6
Funnel Design
For her Systeme.io funnels, we wanted to create two clear pathways for people to learn about her primary services: pregnancy & postpartum coaching and virtual lactation consultations. We built a freebie funnel that relates to each of her services and directly leads to the sales page for the corresponding service. This ensures that as soon as someone opts for the freebie of their choice, they will also learn about her aligned paid services, allowing Kohle to grow her email list and promote her services seamlessly.
To bring her funnels to life, I wrote the entire copy for her pages and picked on brand light and airy imagery that portrays her ideal audience. I added soft design accents and background textures that perfectly add interest without overwhelming her subtle brand.
– Sales Page Prototypes –
View The Funnels
– The Sales Pages –
– The Freebie Funnels –
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
