Mitered Corner Quilting
Project Case Study
Trisha, the owner of Mitered Corner Quilting, sought help to round out her brand and get her free offer & masterclass funnels up and running. As a new business owner who was hesitant with the tech setup, she contacted me to help her get her all set to start growing her business online. Look at how I helped this quilting coach get her online presence up and running!
Brand Strategy & Design
Trisha had one logo previously designed for her and her mitered corner emblem but wanted a variety she could use going forward. She also needed to learn the colors she should be using for her marketing and wanted a different font pairing that would be more versatile online since her original fonts were Adobe fonts. I gave her a variety of logos, created a professional yet friendly color palette, and settled on Google fonts that could be used in Canva and her funnel-building platform.
– Brand Fonts –
Logo Font & Main Headings – Mercia Script
Sub Headings – Poppins SemiBold
Body Font & Captions – Lora
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
MEDALION
HEX: #E0D6AD
CMYK: 0,4,23,12
SKY
HEX: #DAE3EC
CMYK: 8,4,0,7
NAVY
HEX: #112A44
CMYK: 75,38,0,73
GOLD
HEX: #C1AD5C
CMYK: 0,10,52,24
CREAM
HEX: #F3EFDE
CMYK: 0,2,9,5
DUSTY
HEX: #8090A0
CMYK: 20,10,0,37
Funnel Building
Her main goals were to get a free resource up and running so she could lead generate, and host a free masterclass that would allow her to sell her new five-week quilting course. I built her freebie opt-in funnel, an Amazon link landing page to act as a mini store front, a masterclass opt-in funnel, the sales page for her course, and the backend of her course content all in Systeme.io. Below is an example of the freebie landing page & resource and a prototype and mockup of her course sales page
– The Landing Page –
– The Sales Page Prototype –
– The Course Sales Page –
Graphic Design
To build out the tech and all of her offers, strategic graphics had to be made, including marketing graphics for her freebie and masterclass, thumbnails for all the links she will be sharing, and a set of slide deck templates for her masterclass content.
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
