Peninsula Optometric Center
Project Case Study
Peninsula Optometric Center is a high end Optometry practice located in Monterey, California. Owner and Optometrist, Jenell Bockenstedt, wanted a luxury minimalist feel to her brand that was rooted in a warm neutral color palette and modern custom fonts to represent the quality of care and exclusive eyeglass collections she carries in her practice.
Brand Strategy & Design
– Brand Inspiration –
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Moonlight
Sub Headings – NT Fabulous
Body Font & Captions – Assisstant
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
MOCHA
HEX: #6D5C4E
CMYK: 109,92,78
TAN
HEX: #EDE3D8
CMYK: 0,4,9,7
BLACK
HEX: #1B1919
CMYK: 0,7,7,89
CAMEL
HEX: #A98162
CMYK: 0,24,42,34
CREAM
HEX: #F6F3EC
CMYK: 0,1,4,4
SLATE
HEX: #9E9794
CMYK: 0,4,6,38
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