Sharon Daughtry
Brand Your Way Project
Bloom with Balance, a wellness coaching program with middle aged women who want to reclaim their lives and prioritize their health. The owner of Bloom with Balance, Sharon, hired me to develop her branding as well as a sales page for her coaching program and a link in bio page all in Systeme.io.
For her branding she wanted something feminine, soft and flowy. She wanted to have a butterfly emblem to represent the transformation her clients would go through in her coaching program. I brought her vision to life with feminine modern fonts, a dusty pastel color palette and a butterfly emblem with gradient for another representation of transformation.
– PRIMARY LOGO –
– Brand Inspiration –
– ADDITIONAL LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Adelia
Sub Headings – Playfair Display
Body Font & Captions – Open Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
SLATE
HEX: #474B4E
CMYK: 9,4,0,69
THISTLE
HEX: #E4D4DD
CMYK: 0,7,3,11
MAUVE
HEX: #A38F9A
CMYK: 0,12,6,36
SAGE
HEX: #7C999E
CMYK: 22,3,0,38
WHITE
HEX: #FAFAFA
CMYK: 0,0,0,2
RASPBERRY
HEX: #A76F80
CMYK: 0,34,23,35
Funnel Design
In Systeme.io I designed and wrote a branded sales page for her signature coaching program. We chose to go with soft background colors, images that represent her ideal clients, middle aged women, as well as flowers and butterflies accents to reinforce the bloom theme. All together these elements create a warm and inspirational vibe that will resonate with her audience.
– Sales Page Prototypes –
View The Funnels
– The Sales Pages –
LIKE WHAT YOU SEE?
You can be next!
Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!
