Sleep Shore
WordPress Website Build
Sleep Shore came to us with a pre-established, blog-heavy website that positioned her primarily as a free content resource, even though her true goal was to sell high-ticket sleep consultation services. Like many service providers, she felt she needed to give away extensive free education and make all of her resources publicly accessible in order to build trust—but that approach wasn’t driving the level of sales or client inquiries she wanted. Our first step was to realign her strategy around the service she actually wanted to sell, clarifying her primary offer and restructuring the customer journey to guide visitors toward her paid consultations.
We also refined her brand foundations. While she liked her existing logos, the fonts weren’t suitable for on-screen readability, especially for her audience of tired, overwhelmed parents. We selected new, tonally aligned fonts that felt similar in personality but were far more legible and web-friendly, and fine-tuned how her brand would be interpreted visually across the website.
Branding Design Project Details
– BRAND LOGOS –
– Brand Fonts –
Main Headings – Dream Orphanage
Subheadings – Open Sans
Body Font & Captions – Montserrat
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
TERRACOTTA
HEX: #E19B89
CREAM
HEX:#FFFBF8
DEEP TEAL
HEX: #1276077
GOLD
HEX: #EEC896
TAN
HEX: #D5C0A2
NAVY
HEX: #143643
Website & Funnel Build
Once the strategy and branding were locked in, we moved into website development. We helped her select a WordPress starter template that gave her a strong structural framework while still allowing for full customization. From there, we organized and placed all of her copy, curated imagery, and redesigned the layout and flow to reflect her calm, supportive, and expert-level brand presence.
We also migrated key funnels and resources directly onto her website so more of her content lived on her own domain—strengthening her SEO and creating a more cohesive user experience. The final result is a website that still provides easy access to valuable resources for her clients, but is now clearly focused on positioning and selling her high-ticket sleep consultation services—the offer she had always wanted to lead with.
– VIEW The Website –
LIKE WHAT YOU SEE?
You can be next!
Your business deserves more than another pretty brand or website — it deserves a machine that brings in clients, revenue, and ease. Let’s kick things off with a FREE 30-minute consultation.
We’ll talk through your brand vision, your goals, and what you need to build the foundations for growth. No commitment — just clarity, strategy, and your next right move.
