Step Up Fitness with Robin

Project Case Study

Robin Portman is a weight loss coach and group fitness instructor. A few years ago, Robin reached out for help with her logos and recently decided to hire me again to build out her Kajabi website & funnels for her. Our mission was to create a vibrant modern brand that is still professional, approachable, and would translate online to generate leads for her business.

Brand Strategy & Design

– Brand Inspiration –

– BRAND LOGOS –

– Brand Fonts –

Logo Font & Main Headings – Golden Hopes

Sub Headings – Fira Sans

Body Font & Captions – Montseratt
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps. 

– Brand COLORS –

LAVENDAR
HEX: #D8C4E1
CMYK: 4, 13, 0, 12

AQUA
HEX: #AFE7E7
CMYK: 24, 0, 0, 9

VIOLET
HEX: #4D1D52
CMYK: 6, 65, 0, 68

TEAL
HEX: #367C93
CMYK: 63, 16, 0, 42

GREY
HEX: #EFEFEF
CMYK: 0,0,0,6

NAVY
HEX: #2B3F5D
CMYK: 54, 32, 0, 64

Website Design

Robin had been using Kajabi for a few years. She realized that she was sick of having lack luster landing pages that were not optimized for every screen and wanted to maximize the platform in it’s entirety. When it was time to build out her complete site, get all of her offers organized and sellable online she reached out to take that next leap in her online marketing. She now has the tools to connect with her audience as well as continue to build out more offers going forward with a fully optimized Kajabi website.

– The Prototype –

– The Website –

LIKE WHAT YOU SEE?

You can be next!

Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!