Women of Certain Stage
Project Case Study
Lauren Chiren, the owner of Women of a Certain Stage, hired me to formalize a logo for her coaching program and redesign the program sales page in Lead Pages. She is a business coach for menopause coaches & advocates. For her branding, I enhanced an existing color palette and found fonts that matched her previously designed emblem.
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Times Sans Serif
Body Font & Captions – Montserrat
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
NAVY
HEX: #211F68
CMYK: 68,70,0,59
SKY
HEX: #DCF4F6
CMYK: 11,1,0,4
PURPLE
HEX: #7A66D9
CMYK: 44,53,0,15
TEAL
HEX: #118996
CMYK: 89,9,0,41
CREAM
HEX: #F4F3F3
CMYK: 0,0,0,4
LAVENDAR
HEX: #E8DDFF
CMYK: 9,13,0,0
Funnel Design
Lauren had designed her sales page for her signature diploma menopause coaching program. It lacked mobile optimization, and content organization that was easy for her audience to skim. After professionalizing her branding I used it to redesign the landing page so that it was legible on all devices, clearly had a call to action at every turn, and had a more cohesive look throughout. You can see the difference in the before & after below.
– The Landing Page & Resource –
– The Sales Page Prototype –
LIKE WHAT YOU SEE?
You can be next!
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