Sophia Duran
Brand Your Way Project
Sophia Duran is an RN turned online healthy habits coach for women. She needed help to get her branding up and running so she could legitimize her business and have a clear path forward for her marketing aesthetic. Sophia chose to do the highest level of Brand Your Way to get several logo variations that emphasized different phrases and a diverse color palette and font pairing. Her modern feminine flare really comes through in her sophisticated but whimsical brand fonts and the pink and black oriented color selections she chose to round out her branding.
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Stay Winter
Sub Headings – Playfair Display
Body Font & Captions – Montserrat
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
GOLD
HEX: #DFC084
CMYK: 0,14,41,13
BEIGE
HEX: #F5F1EC
CMYK: 0,2,4,4
MAUVE
HEX: #CC9696
CMYK: 0,26,26,20
BLACK
HEX: #21231F
CMYK: 6,0,11,86
PETAL
HEX: #FDE9E5
CMYK: 0,8,9,1
TAUPE
HEX: #DCCDBA
CMYK: 0,7,15,14
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