DedicatedVirtual

Brand Your Way Project

When LaShall Dodson, founder of Dedicated Virtual Professional Services, reached out to us, she already had a clear sense of her mission—but her brand and website needed a bit more cohesion and polish to match the caliber of her work. She hired our team to formalize her preexisting branding, refine her visual identity, and create a streamlined, strategic website that would help her showcase her services with clarity and confidence.

This project was extra special for us—it was the very first Website in a Week we completed using our Virginia Systeme.io template, and it laid the groundwork for a fast, efficient, and transformation-driven client experience that we now use in every sprint.

– BRAND LOGOS –

– Brand Fonts –

Logo Font & Main Headings – League Spartan Bold

Accent – Yellowtail

Body Font & Captions – Libre Baskerville
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps. 

– Brand COLORS –

TAN
HEX: #F4EBE1
CMYK: 0,4,8,4

SKY
HEX:#DBE2EB
CMYK: 7,4,0,8

ROYAL
HEX: #495E7D
CMYK: 42,25,0,51

GOLD
HEX: #DAC6AD
CMYK: 0,9,21,15

LIGHT GREY
HEX: #F7F7F7
CMYK: 0,0,0,3

DUSTY BLUE
HEX: #8FA0B4
CMYK: 21,11,0,29

Website & Funnel Build

Using our Virginia Systeme.io template, we built a clean, professional, and conversion-focused website that reflects the heart of LaShall’s brand. The homepage introduces her services with strong positioning, testimonials for social proof, and clear calls-to-action to guide visitors. The About page highlights her story and expertise, while the Services page outlines her full suite of offers in a clear, client-focused format. LaShall took the lead on writing her own website copy using our ChatGPT Prompt Playbook and was in charge of building out her funnel landing pages, allowing her to stay hands-on with her messaging. We brought all the pieces together to create a dynamic, cohesive online hub for her business—complete with a refined brand aesthetic, cleaned-up links, and new sales pages to support her long-term growth.

– Scroll the Home Page –

– The Website –

"I’m really excited about my business again..."

The Website in a Week experience was exactly what I needed! As someone who didn’t have the time to build a site myself, this process flowed so smoothly and got everything done quickly. I’m really excited about my business again, especially with the added social proof and new sales pages that came out of this. The team helped clean up my offers, push me to add new ones, and created a website that perfectly matches my brand. I’d totally recommend this to anyone looking to elevate their online presence!”

— LaShall Dodson, DedicatedVirtual

LIKE WHAT YOU SEE?

You can be next!

Are you ready to lay the foundation for growth in your business by defining your brand and building a client-attracting website? The first step is to schedule a FREE consultation. We’ll discuss your business & brand vision in just 30 minutes. This no-commitment meeting is the perfect time to get the ball rolling on your creative & techy projects so that you can be my next client success story!