JR Socials

Brand Your Way + Website in a Week Project

Rachel Castor, owner of JRSocials, came to us after discovering our work on social media. As she set out to build her own social media agency, she knew she needed a brand that would reflect her professionalism while still feeling polished and feminine. Through our Brand Your Way experience, we helped her clarify her vision and brought it to life with a refined font selection and a cohesive color palette that struck the perfect balance between approachable and elevated. Rachel was so impressed with the process that she quickly decided to move forward with a custom website as well.

Branding Design Project Details

– BRAND LOGOS –

– Brand Fonts –

Logo Font & Main Headings – Oranienbaum

Accent – Autography

Body Font & Captions – Fira Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps. 

– Brand COLORS –

SKY
HEX: #AEC4C8
CMYK: 13,2,0,22

TAN
HEX: #ECE5DE
CMYK: 0,3,6,7

PINK
HEX: #D8AAAA
CMYK: 0,21,21,15

NAVY
HEX: #576069
CMYK: 17,9,0,59

WHITE
HEX: #F8F6F3
CMYK: 0,1,2,3

BLUSH
HEX: #FBE6E6
CMYK: 0,8,8,2

Website & Funnel Build

For her website, Rachel selected The Beverly template from our Systeme.io shop—drawn to its modern, feminine aesthetic and strategic layout. She initially started the flip on her own, but quickly brought us back in to finish the project and align everything seamlessly with her new branding. We stepped in to complete the transformation, customizing the template to match her vision. Rachel was absolutely thrilled with the final result and is now confidently marketing her services with a site that fully reflects the professionalism and polish of her brand.

"I feel so much more confident and excited to show up again."

I’ll be honest—I was nervous about hiring a branding designer. I worried it might be a waste of money or just generic advice recycled for everyone. But working with you during Brand Your Way completely shifted that. You were incredibly professional, truly listened to my needs and even my uncertainty, and made the entire process feel personal and impactful.

Once we moved into Website in a Week, that same level of care and professionalism carried through. Everything flowed so smoothly—what could’ve felt overwhelming was actually fun. I realized my old branding and  ack of website didn’t reflect the level of professionalism I wanted, and now I feel so much more confident and excited to show up again.

From the mood boards and font selections to the final site, everything was thoughtfully curated and aligned with my vision. It was perfect. Now that I’ve seen how smoothly and professionally it all went, I want even more design help (when the budget allows!). Thank you so much—I’d absolutely recommend you.

— Rachel Castor, JR Socials

LIKE WHAT YOU SEE?

You can be next!

Your business deserves more than another pretty brand or website — it deserves a machine that brings in clients, revenue, and ease. Let’s kick things off with a FREE 30-minute consultation.

We’ll talk through your brand vision, your goals, and what you need to build the foundations for growth. No commitment — just clarity, strategy, and your next right move.