KP Collective
Brand Your Way Project
Karen came to us ready to elevate her business with a brand that felt both luxurious and welcoming—a reflection of her work helping women in midlife rediscover their confidence and joy. Through our Brand Your Way process, we developed a look and feel rooted in neutral tones for sophistication, accented with pops of blue to symbolize vitality and clarity. The goal was to create a brand presence that conveyed elegance without feeling intimidating, making her audience feel seen, supported, and inspired to invest in themselves.
Branding Design Project Details
– BRAND LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Bellarina
Accent – Butler
Body Font & Captions – Open Sans
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
BLACK
HEX: #303030
CMYK: 0,0,0,81
CREAM
HEX:#F6F1E8
CMYK: 0,2,6,4
TEAL
HEX: #077888
CMYK: 95,12,0,47
SKY
HEX: #DCEBED
CMYK: 7,1,0,7
WHITE
HEX: #FFFFFF
CMYK: 0,0,0,0
GOLD
HEX: #CAB28B
CMYK: 0,12,31,21
Website & Funnel Build
With the brand foundation in place, we moved into a Website in a Week build using our Dayton template. This template’s sleek, high-end layout gave us the perfect starting point to design a site that felt polished and professional while still approachable. We customized the design to highlight Karen’s empowering messaging, weaving in her calming color palette and strategically placed blue accents that guide visitors toward her call-to-action: booking a free consultation. The end result is a site that embodies her brand promise—elevated, stylish, and energizing—while giving her a streamlined platform to welcome new clients with confidence.
– Scroll the Home Page –
– The Website –
LIKE WHAT YOU SEE?
You can be next!
Your business deserves more than another pretty brand or website — it deserves a machine that brings in clients, revenue, and ease. Let’s kick things off with a FREE 30-minute consultation.
We’ll talk through your brand vision, your goals, and what you need to build the foundations for growth. No commitment — just clarity, strategy, and your next right move.
