The truth is…
It took me a while to figure out how to build a sustainable business. Far longer than I care to admit. For years, I was sitting back, waiting for the next sale to fall in my lap. But when I figured out what needed to change, money started FLOWING IN!
So what changed?! What I am about to tell you might shock you.
I no longer focused on the next sale. I focused on growing my audience Every. Single. Day. That’s it. That is my secret.
But I didn’t focus on growing my Instagram or Facebook page, or even tried to go viral on TikTok. Nope, I set out to grow my email list (and Facebook group) but it was the email list I truly set my eyes on!
Why an email list?
As a small business owner, it’s essential to have a robust and growing email list. An email list is a database of individuals who have expressed interest in your business and agreed to receive emails from you, aka they want what you have to offer, meaning they are way more primed to buy than a random follower on social media. This list is a valuable asset that can help you reach your target audience and grow your business. Here are some of the key reasons why growing your email list is crucial for small business owners.
#1 – Direct Marketing Channel:
An email list provides you with a direct marketing channel to your target audience. This means you can reach your audience directly without having to compete with other businesses for their attention on social media or search engines. No fighting the algorithms here! With an email list, you can send targeted and personalized messages to your audience, making it easier to engage with them and build a relationship.
#2 – Cost Effective:
Compared to other marketing channels, email marketing is relatively cheap. You don’t have to pay for advertising space or social media promotion, which can be expensive for small businesses. You can show up alongside big-name players in someone’s inbox without paying for that prime real estate! With an email list, you can reach your audience for a fraction of the cost, making it a cost-effective way to promote your business.
#3 – Increased Engagement:
Email marketing is one of the most effective ways to engage with your target audience. By sending regular and relevant emails, you can keep your audience interested in your business and build a strong relationship with them. When your audience is engaged, they are more likely to make a purchase, recommend your business to others, and become repeat customers. At the very least, if they never end up purchasing, you will stay at the forefront of their mind, and they will likely refer you to their friends and families who need your services.
#4 – Better ROI:
Email marketing has a high return on investment (ROI), making it a wise investment for small business owners. According to the Direct Marketing Association, email marketing has an ROI of 4300%, making it one of the most cost-effective marketing channels available. Last year I spent literally $475 to run my email marketing software. I made $9,908 in passive income from course sales I primarily only marketed to my email list. That doesn’t factor in the 16% of my students who went on to be high paying done for you clients. By growing your email list, you can reach more people and increase your ROI, making it a smart investment for your business. #showmethemoney
#5 – Easy to Measure:
If you love all the data, then email marketing is for you! It’s easy to measure the success of your campaigns. You can track the open rate, click-through rate, and conversion rate of your emails, giving you valuable insights into what works and what doesn’t. This information can help you optimize your email marketing campaigns and improve your results over time.
In conclusion, you need an email list.
Growing your email list is crucial for small business owners. It provides a direct marketing channel, is cost-effective, increases engagement, has a high ROI, and is easy to measure. So, if you want to grow your business and reach your target audience, start building your email list today!
If you want to know HOW I grow my own email list by at least 250 members a month, check out my free masterclass: Increase Your Income with Free Offers! I show you my strategy for building know, like, & trust with your audience, all while growing your reach with an engaged email list! Click the button below to register today!
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