The Boobie Mama
Brand Your Way Project
For The Boobie Mama, we embraced a modern minimalist design that effortlessly balances warmth and femininity. The brand’s mission—to support and empower pregnant and postpartum mothers—called for a visual identity that felt both nurturing and elevated. We achieved this through a neutral, warm-toned color palette and a thoughtful selection of feminine, clean typefaces that convey calm confidence without sacrificing sophistication. The final result is a grounded yet inviting aesthetic that reflects the brand’s heart-centered approach while maintaining a polished, professional feel.
– PRIMARY LOGO –
– Brand Inspiration –
– ADDITIONAL LOGOS –
– Brand Fonts –
Logo Font & Main Headings – Mermaid
Sub Headings – Moonlight
Body Font & Captions – Assistant
Cheesecake candy canes sesame snaps jelly-o jujubes tootsie roll pie. Bonbon jujubes cookie candy canes sesame snaps. Soufflé chocolate bar candy powder gummies tart lollipop. Brownie toffee marshmallow shortbread. Cake jelly-o soufflé jujubes cotton candy pie jelly-o. Gummies powder dragée Chupa Chups lollipop. Gummi bears halvah wafer topping macaroon cake danish cupcake. Bonbon jujubes cookie candy canes sesame snaps.
– Brand COLORS –
PETAL
HEX: #E6D7D7
CMYK: 0,7,7,10
SAND
HEX: #D4C6B7
CMYK: 0,7,14,17
ROSE
HEX: #AC8D8E
CMYK: 0,18,17,33
GOLD
HEX: #BCA794
CMYK: 0,11,21,26
WHITE
HEX: #F6F5F0
CMYK: 0,0,2,4
BLACK
HEX: #403737
CMYK: 0,14,14,75
Graphic Design
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