I get compliments all the time on my marketing photos.
People wonder how I get such great shots. The truth is I paid my genius brand photographer, Emily Kim to hook me up with swoon-worthy branded lifestyle images. Boy did she deliver.
I then often get asked what are lifestyle brand photos and how do they differ from headshots. Which is then typically followed up with what kind I need for my business. The truth is I think every small business especially small business owners should have a mix of both but doing a full lifestyle brand photo shoot vs just a quick headshot session is going to give you much more diverse marketing that can share your story better. Both are important for different reasons, but it’s crucial to understand the differences between the two in order to choose the right type of photography for your business.
Here is the breakdown of everything you need to know about the two:
Business Headshots:
Business headshots are professional photographs that showcase an individual’s face and upper body. These photographs are often used on professional websites, social media profiles, and business cards. They are designed to give a clear representation of who you are and what you do, and they help build trust with your audience.
Brand Lifestyle Photography:
Brand lifestyle photography is a type of photography that showcases the personality, culture, and values of your business. It often includes images of your products and services, as well as images of your employees and customers in real-life situations. The focus is on creating a visual representation of your brand and what it represents.
Purpose:
The main purpose of business headshots is to provide a clear representation of you and your business. They are designed to be professional and help build trust with your audience.
The main purpose of brand lifestyle photography is to showcase the personality and culture of your business. The goal is to create a visual representation of your brand and what it represents.
Content:
Business headshots typically feature one individual and are designed to be simple and straightforward. The focus is on the individual and their professional demeanor.
Brand lifestyle photography often features multiple individuals and is designed to be more dynamic and engaging. The focus is on the personality and culture of your business and what it represents.
Use:
Business headshots are typically used for professional websites, social media profiles, and business cards. They are also used for press releases and media interviews.
Brand lifestyle photography is used on websites, social media, and marketing materials. The images are used to showcase the personality and culture of your business, and they help build trust and credibility with your audience.
In conclusion:
Both business headshots and brand lifestyle photography are important for different reasons. Business headshots provide a clear representation of you and your business and help build trust with your audience, while brand lifestyle photography showcases the personality and culture of your business and helps build credibility. When choosing the type of photography that’s right for your business, consider your goals and the message you want to convey to your audience.
No matter what you decide to do, establishing your brand first is important so that your images match your marketing. If you don’t have that set up, schedule a no-pressure free consultation today to discuss ways we can build out your brand presence and provide you a cohesive vision you can take to your next photoshoot to build upon!
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