You can't do it all. Even as a brand and web strategist, it took me 4 years to really learn how to build a sustainable business. I went 3.5 years without any real guidance. Let me tell you, it didn't go that well. Sales were trickling in. I finally decided to go out...
Not a designer? Then don't DIY your logo. It may sound harsh, but it truly is not worth it. As a small business owner, it can be tempting to save money by designing your own logo. However, there are many reasons why this is not a good idea. But what it comes down to...
Having professional brand photos makes your marketing and web design projects so much easier. But here is the thing: just doing one outfit, one headshot, and one background photoshoot is different from what I am talking about. I mean doing a whole branded lifestyle...
Congratulations! You have taken an important step in establishing your business identity by launching your brand. However, the launch of your brand is just the beginning. To build a recognition and trust in your business take consistent work long term to really pay...
I get compliments all the time on my marketing photos. People wonder how I get such great shots. The truth is I paid my genius brand photographer, Emily Kim to hook me up with swoon-worthy branded lifestyle images. Boy did she deliver. I then often get asked what are...
Stop picking your favorites. A big problem I see small business owners make is that they they pick their favorites when it comes to the colors for their branding. They choose what they like and disregard that colors have different meanings. Instead of using these...