Just like when you meet a person... not having a personality is an issue. You never want to waste time trying to connect with someone who is hard to read or lacks a sense of interest. People who are more captivating, consistent, and approachable are often easier to...
I have a sweet tooth. I admit it is a problem. I try NOT to have them in my house because I would indulge too much. But I also LOVE to bake. One day, it hit me that my passion for branding and baking have a lot in common. How you develop a brand strategy is very...
First impressions are everything. Solid branding helps you establish an amazing first impression. The kind of impression that will leave you memorable in your audiences mind. How do I know that? Well, it is because only 10% of small businesses invest in branding. So...
Branding Must Come Before Marketing: The Importance of a Strong Foundation The biggest mistake I see small business owners make is trying to market their business without crafting their brand FIRST. When entrepreneurs do this they are essentially diving into the deep...
You can't just slap a logo on your marketing. There I said it. Just putting your logo on any piece of content you create doesn't mean: 1.) that you now have a brand. 2.) that it looks good when you do it. I have many clients who come to me asking for assistance...
The biggest misconception I see about branding is... if you have one logo, you have a brand, and you are all set. This is just false. The reason why you can't have just one logo is that it has limitations. No logo is perfect, and since a logo has limitations, only...