Branding First, Market Second

Branding First, Market Second

Branding Must Come Before Marketing: The Importance of a Strong Foundation The biggest mistake I see small business owners make is trying to market their business without crafting their brand FIRST. When entrepreneurs do this they are essentially diving into the deep...
How to Seamlessly Place Your Logo

How to Seamlessly Place Your Logo

You can’t just slap a logo on your marketing.  There I said it. Just putting your logo on any piece of content you create doesn’t mean:  1.) that you now have a brand.  2.) that it looks good when you do it.  I have many clients who come to me asking for...
Why One Logo Isn’t Enough

Why One Logo Isn’t Enough

The biggest misconception I see about branding is… if you have one logo, you have a brand, and you are all set. This is just false.  The reason why you can’t have just one logo is that it has limitations. No logo is perfect, and since a logo has...
Your Brand Strategist Bestie

Your Brand Strategist Bestie

Hey There, I am Megan. I am a branding strategist and web designer for female-owned service-based businesses like yours! As a tech-savvy millennial, I have always loved making things beautifully organized and helping people. Whether by designing locker signs for the...