There are only 5 weeks left until Black Friday…
Which means NOW is the time to start planning your end-of-year deals. Yes, you read that right. I do not recommend waiting until mid November to start planning for your holiday sales if you actually want them to work.
Over the last couple of years, I have been able to leverage the holiday season to book myself out MONTHS in advance and bump up my passive income. This has allowed me to bring stability to my business at the start of every new year and gives me a buffer to keep being booked out months in advanced all year long.
Plus I have seen a high conversion of people who purchased courses during this time,typically go on to be come 1:1 design clients in the following 3 to 6 months, sometimes as little as 30 days! Overall if you do Black Friday – New Years properly you can set yourself up for sucess all year long!
Here are some helpful tips for you to see the same success with your Holiday Deals:
#1 – Know Your End Goal:
Are you trying to make quick cash to end the year strong? Do you want to book yourself out in the future, maybe for Q1 of 2024? Figure out how you want to boost your business to create a deal to get you that desired result. If you don’t have a clear-cut idea of the result you want, you will never be able to get there. So reflect on how you want to grow your business during this time and set up the sale accordingly.
#2 – Go Big or it’s a No Go:
This is the time of year to go big! People expect significant savings during the holidays, meaning they will find it elsewhere if you aren’t providing it. I always offer my most significant discount on my 1:1 services in November / December & do a crazy good offer on some of my courses.
The best thing is that this works so well I never have to run sales throughout the rest of the year, meaning I get to charge a premium for the other 11 months of the year. This strategy also helps during the holiday season because people 1 – are thrilled when they see the best discount all year and 2 – act fast because they know it won’t come back for another 12 months!
If you have been running discounts all year, you have to do something to make this time of year more exciting. Rerunning the standard promo will not cut it because there is no sense of urgency. My advice is to go all out this year (make sure you are still seeing a profit) and then do fewer discounts the rest of the year so that next Black Friday, you don’t have to provide as much of a deal but still see success.
#3 – Set a Clear End Date:
When planning and marketing your sale, another way to create urgency is to clearly state the end date or the amount of discounts available. This gets people to take action sooner. But keep the sale from dragging on too long. If you give your audience weeks and weeks to snag the deal, they will likely not get around to scooping it up. They will also probably not take fast action if they think the opportunity is endless. I typically do less than 14 days of sales so that my audience will jump on it, and I can wrap it all up by mid-December to enjoy the holidays with my family.
#4 – Start Warming Your Audience Now:
One of the main reasons to start planning your sale this far in advance is that you have plenty of time to warm up your audience before you announce the deal. You should spend a good amount of time getting in front of them, being visible, and talking about everything you provide. Talk about the item, service, or program you will put on sale (but not tell them it will go on sale) so they know what you have to offer and are familiar with the value it provides. Then, when they see the deal, they will jump on it because they have already been interested in what you have and now see it for a stellar price. It is a no-brainer for them at that point.
#5 – Plan Your Sale Roll Out Strategy:
You have to strategize how you will market and share your holiday offer(s). When you know the specifics of the sale, figure out who you are offering it to. Your whole audience or a section of your audience? How will you tell them about it? Social media, email, masterclass? All of the ways? The more you plan and prep beforehand and get it out in as many ways as possible, the more likely people will see it and take action.
You can’t just post about it once and expect the sales to come in. Ensure you constantly promote the deal the entire time the offer is available. Keep your audience updated on the availability that is left. If someone buys, PROMOTE IT! This is not only a fun celebration for you but shows others who may be silently watching that people are taking action, and so should they if they want the deal.
#6 – Design The Sale Marketing Materials:
Once you know your rollout plan, remember to design ALL of the marketing graphics, sales & web pages, and anything else you need to promote the sale, ensure it runs smoothly, and keep the promotion going the entire time the sale is live.
The more you can do in advance, the better. You can also write your email marketing campaigns beforehand so you aren’t scrambling trying to manage orders and continually market simultaneously. Get your prep work done, then implement it so you can switch to answering questions and customer service when the sale occurs.
In conclusion:
Now is the perfect time to start planning your Black Friday & holiday deals so that you can see the success you want when the sale is live. This means strategizing the perfect sale type, creating a comprehensive marketing plan to get it in front of your audience, and warming them up so they are primed to buy as soon as the sale goes live.
If you need help strategizing your Black Friday deals, you can book a strategy session via my Seeking Solutions Page on my website! Click the link below & then jump down to the “CALL ME YOUR COACH” section, and you will find the links to book a 30-minute or 60-minute session to discuss your business strategy needs and plan the perfect Black Friday / Holiday Sale for your business!
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