Stop picking your favorites.   A big problem I see small business owners make is that they they pick their favorites when it comes to the colors for their branding. They choose what they like and disregard that colors have different meanings. Instead of using these meanings to their advantage to craft a clear brand personality that will resonate...

Just like when you meet a person... not having a personality is an issue. You never want to waste time trying to connect with someone who is hard to read or lacks a sense of interest. People who are more captivating, consistent, and approachable are often easier to get to know and are typically seen as more magnetic. You want the exact same...

First impressions are everything.  Solid branding helps you establish an amazing first impression. The kind of impression that will leave you memorable in your audiences mind. How do I know that? Well, it is because only 10% of small businesses invest in branding. So if you do, you are now in the minority who can win over your ideal clients with...