“I don’t need to build an email list, I am just starting”
I hear this all the time on free consultations. New business owners want me to build them a website but don’t want to offer a freebie or set up a way to grow their email list from the beginning. I do my best to educate my audience and those who sign up for a free consult as to why NOT having a way to build an email list from the beginning is a huge misstep.
Quite frankly it is the one regret I have in my business. The fact of the matter is I would SO MUCH FARTHER in my business, if I had started with free offers and email list building YEARS earlier. I also would have made way more money. I know this for a fact, because once I started growing & utilizing my email list, I actually started making legit money. If you want to read how an email list can improve your income, read this post here. So now I try to stress the importance of why building an email list is crucial even for brand new business owners.
Starting a small business is an exciting endeavor filled with dreams of growth and success. Many entrepreneurs underestimate the power of email marketing, but the truth is, an email list is a valuable asset that can significantly impact the success and longevity of a small business. In this blog post, we will explore the reasons why small businesses should prioritize growing an email list right from the start.
Here are six reasons why every small business owner should build an email list from the start:
#1- Direct & Personalized Communication:
Email marketing offers a unique opportunity for small businesses to communicate directly with their audience in a personalized manner. Unlike social media or other platforms where algorithms and timelines can limit your reach, emails go directly to the recipient’s inbox. With a well-crafted email marketing strategy, you can tailor your messages to address the specific needs and preferences of your subscribers, making them feel valued and more likely to engage with your brand. Say bye-bye to cold and awkward DMs, emails are way more professional and you never feel like you are left on read.
#2- Building a Community & Brand Loyalty:
An email list allows you to cultivate a community of like-minded individuals who are genuinely interested in your products or services. By providing valuable content, exclusive offers, and personalized insights, you can nurture strong relationships with your subscribers. As they become more invested in your brand, their loyalty grows, and they are more likely to choose your business over competitors when making purchasing decisions.
#3- Cost-Effective Marketing Channel:
For small businesses operating on a tight budget, email marketing is a cost-effective solution to reach a targeted audience. Unlike traditional advertising, email campaigns can be executed without significant expenses on printing or media space. With the right email marketing tools, you can automate processes, saving time and effort while still achieving impactful results.
#4- Driving Traffic to Your Website:
An engaged email list can serve as a consistent source of website traffic. Whenever you have new content, product launches, promotions, or updates, sending an email to your subscribers will encourage them to visit your website. This increased traffic can lead to more conversions, be it sales, sign-ups, or inquiries, further boosting your business’s success.
#5 – Leveraging Customer Feedback and Insights:
When subscribers opt into your email list, they express a genuine interest in your business. As a result, they are more likely to provide valuable feedback and insights through surveys and polls. Utilizing this feedback can help you make data-driven decisions, improve your offerings, and align your business with the needs of your target audience.
#6 – Future-Proofing Your Marketing Strategy:
In the ever-changing landscape of digital marketing, algorithms and trends can alter the effectiveness of various platforms. However, email has remained a stable and reliable channel for communication over the years. By building and growing your email list, you’re future-proofing your marketing strategy, ensuring you have direct access to your audience, regardless of external factors.
In conclusion:
Growing an email list from the very beginning is an indispensable practice for small businesses looking to succeed in today’s competitive market. By harnessing the power of direct and personalized communication, building a loyal community, embracing a cost-effective marketing channel, driving website traffic, and leveraging customer feedback, an email list becomes a valuable asset that contributes significantly to your business’s growth and success. So, if you’re a small business owner, don’t wait any longer – start building your email list from day one and unlock the vast potential it holds for your business’s future.
If you want to go even deeper into how to leverage free offers to grow your email list, snag my Free Offer Funnel Map, its completely free! I share the secrets of how I set up free offers to grow my audience by 250-450 people a month & 5Xed my income in a year.
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