If you understand the data, you can create better results!
In my last blog post, I discussed my new obsession with conversion rates. Understanding and optimizing conversion rates for our lead generation and sales pages can provide so much goodness. If you still need to read that post, do that here first, then come back to this one!
For this post, we’re diving into the nitty-gritty of free offer funnels – those digital pathways that can make or break your lead generation online. Let’s first break down the mysteries behind page views and opt-in rates so you can turn those numbers into gold.
The Lowdown: Page Views and Opt-in Rates:
Page views represent the number of times visitors view a particular page within your funnel. This fundamental metric provides insights into the traffic your funnel is receiving, aka how many eyeballs are checking out your landing /opt-in page.
On the other hand, the opt-in rate measures the percentage of visitors who take the desired action, such as signing up for a newsletter, downloading an ebook, or accessing a free trial. It’s a vital indicator of how compelling your offer is and how well your funnel converts visitors into leads or customers. Simply put, it is the number of people who viewed your landing AND also took the plunge by signing up for your freebie.
Look at the funnel analytics for my #1 freebie, my 30 social media Canva templates. The image below shows that this freebie landing page has had 3,199 page views, with 2,213 people downloading the freebie (opt-ins), leading to a conversion rate of just under 70%.
Interpreting for Increases
When we set up a free offer funnel, it is crucial that we look at the data like the example above. If we can understand what these numbers are telling us, we can fix what could be broken or optimize even more what is working.
For instance, the numbers above are way above the industry average because I have perfected how I position this freebie funnel and optimized it at every step. You can do the same if you understand what the numbers mean in your funnel.
Here is what the numbers are telling us:
Page Views
I know that I have done a good job marketing my funnel and talking about the value of the offer because I have received over 3,000 page views. I have done the work to spread the word about my free offer to effectively drive traffic to the landing page. This means that my marketing (social media posts, website callouts, etc.) is adequately capturing my audience’s attention and getting them to click the landing page.
If my page views were low, then I would need to reevaluate the offer itself (maybe it isn’t compelling) OR reevaluate how I am marketing my offer (maybe I didn’t publicize it enough or didn’t express the full benefits it could have for my audience). Knowing if your page views are low or high can tell you what phase of the funnel you need to focus your attention on to increase your overall conversion and land more leads with less work.
Opt-In / Conversion Rates
Out of the 3,000 people who viewed my templates landing page, nearly 70% said, “Yes, I want your templates!” and decided to drop their contact information so that I could send them their copy. 70% is a huge opt-in rate. Most of my clients prior to working with me had conversion rates of under 10%, and this is actually more typical of average opt-in rates across the board.
A lot goes into perfecting landing pages so that they will convert. If you have succeeded in phase 1 by having hundreds or thousands of page views on a landing page but only a handful of leads to show for it, you need to focus on optimizing your landing page. You did the work to drive the traffic to the page, but for some reason, the opt-in page put up a major roadblock, so you got a few leads from all the work you put into marketing. This is a major bummer, so knowing how to build optimized landing pages is so important!
I created a low-ticket breakdown of how exactly I get my free offers to convert above 60%, which allows me to bring in 500 – 900 new leads organically a month. This is a line-by-line breakdown of how I build my opt-in pages to promote the highest conversion possible. To get my Highest Converting Funnel Breakdown, and learn all my secrets, CLICK HERE.
What Makes the Numbers Move?
Boosting Your Stats:
- Compelling Offer: A high-value offer tailored to your target audience’s needs and pain points is more likely to attract attention and drive conversions.
- Clear Call-to-Action (CTA): A prominent, well-designed CTA that communicates the benefits of your offer can significantly improve opt-in rates.
- User Experience (UX): A streamlined and intuitive user experience reduces friction and encourages visitors to navigate through your funnel smoothly.
- Relevant Traffic: Targeted traffic from sources aligned with your audience’s interests increases the likelihood of engagement and conversions.
- Social Proof: Testimonials, reviews, and social media validation build trust and credibility, enhancing the perceived value of your offer.
Tanking Your Stats:
- Poorly Optimized Landing Page: Cluttered layout, slow loading times, or confusing messaging can deter visitors from engaging with your offer.
- Lack of Value Proposition: Failing to clearly articulate the benefits of your offer may leave visitors unmotivated to opt in.
- Unresponsive Design: Incompatibility with mobile devices or other screen sizes can lead to a frustrating user experience and higher bounce rates.
- Ineffective Traffic Sources: Irrelevant or low-quality traffic sources can inflate page views but result in low opt-in rates, indicating a mismatch between audience and offer.
- Overwhelming Forms: Lengthy or intrusive opt-in forms may intimidate visitors, leading to abandonment before completion.
Turning Numbers into Action
Now that you’ve got the lowdown, it’s time to put those insights to work:
- Get Experimental: Try out different tweaks and changes to see what sticks. A/B testing is your best friend.
- Map it Out: Visualize the journey your visitors take through your funnel. Where are they dropping off, and why?
- Know Your Crowd: Segment your audience and tailor your approach accordingly. One size does not fit all.
- Stay on the Ball: Keep a close eye on your metrics and adapt as needed. The digital landscape moves fast, so stay agile.
- Ask and You Shall Receive: Don’t be afraid to ask for feedback. Your audience holds the key to unlocking better conversions
In conclusion:
Understanding the analytics behind your free offer funnels is essential for driving meaningful engagement and conversions. By focusing on optimizing page views and opt-in rates and addressing the factors influencing them, you can create a more effective and efficient funnel that delivers tangible results for your business.
If you need guidance on how to maximize your conversion rates for your freebie & free training funnels, check out my Highest Converting Funnel Breakdown. I go into fine detail of how I build my opt-in pages to convert at 60-80% so I can bring in new engaged leads for more sales. You can snag the breakdown below.
——————————————————————————
Links You Might Love to Have:
Join my FREE 8.5K+ member Facebook Community of – Bosses Building Brands
My landing page builder & email marketing platform – Systeme.io
Follow for More Tips on Instagram – Zestful Media & Design Instagram
For information about my Express Funnel Building Services – Click Here
Schedule a FREE Consult for 1:1 services – Book It Here
