I get new website requests all the time, but I quickly realize my client actually needs a sales page & doesn’t know it…
There are a lot of factors to consider about how you will market your business or offer online. It can be difficult to know where to start. Two popular options are sales pages and websites, but what is the difference between the two? In this post, I explain the differences between sales pages and websites and help you determine which is the best option for your business.
Essentially if you have one offer. You need a sales page. If you are trying to market your business as a whole you need a full website. Your website can also be made up of several sales pages but a sales page is not a full website. If you want to know if you are ready for a full website, check out this blog post too, I will break it down for you.
Here are the four ways a sales page and full website are different:
#1- Purpose:
The main difference between a sales page and a website is its purpose. A sales page is a single website page designed to sell a specific product or service. It is focused on converting visitors into customers and is often used for campaigns or promotions.
A website is a collection of pages providing information about your business, products, and services. A website is more comprehensive and designed to build trust and credibility with the audience and provide information and resources.
#2- Content
A sales page typically contains information about a specific product or service, including features, benefits, and pricing. It focuses on selling and often includes a call-to-action (CTA) to encourage visitors to take action, such as purchasing.
A website contains a variety of content, including information about your business, products, and services, as well as blog posts, case studies, and testimonials. A website is designed to provide information and resources and build trust and credibility with your audience.
#3- Design
Sales pages and websites also have different design considerations. Sales pages are often designed to be simple and focused, with minimal distractions and a clear CTA. The design is focused on converting visitors into customers and is often optimized for conversion.
On the other hand, websites are more comprehensive and often have a wider range of design considerations. They may include a navigation menu, multiple pages, and a variety of elements, such as images, videos, and testimonials. The design is focused on providing information and building trust with your audience.
#4- Functionality:
Finally, sales pages and websites also have different functionalities. Sales pages are typically designed to be simple and focused, with limited functionality beyond the conversion process.
Websites, on the other hand, may include a variety of functionalities, such as contact forms, e-commerce features, and blog functionality. Websites are more comprehensive and are designed to provide information and resources, as well as convert visitors into customers.
In conclusion:
Sales pages and websites serve different purposes, and it is important to understand the differences between the two. A sales page may be the best option if you are focused on selling a specific product or service. If you are looking to build trust and credibility with your audience and provide information and resources, a website may be the better choice. Consider your business needs and choose the option that is the best fit for you.
So if you feel like you are ready to build a sales page or even a full website, schedule a no-pressure free consultation today to discuss ways we can build out your online sales presence that will attract your ideal audience and convert them to paying clients.
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