Let’s face it: in a world full of competition, standing out as a small business owner can feel like an uphill climb. That’s where freebies come in. Whether it’s a free sample, trial, or bonus, offering something at no cost isn’t just a kind gesture—it’s a proven way...
If you understand the data, you can create better results! In my last blog post, I discussed my new obsession with conversion rates. Understanding and optimizing conversion rates for our lead generation and sales pages can provide so much goodness. If you still need...
A lot my clients have given up on their business. Honestly, that is the reality of being a small business owner. Some say upwards of 80% of small businesses fail within the first year. As a branding designer, I work with ALOT of new business owners and I can 100%...
"I don't need to build an email list, I am just starting" I hear this all the time on free consultations. New business owners want me to build them a website but don't want to offer a freebie or set up a way to grow their email list from the beginning. I do my best to...
Wouldn't you love it for dreamy leads to be whipping out their credit card daily to pay you for your offers? Here's the secret! They can!! You have to set your business up to do just that. But here is the thing. It is rare for a completely cold lead to just hand over...
The truth is... It took me a while to figure out how to build a sustainable business. Far longer than I care to admit. For years, I was sitting back, waiting for the next sale to fall in my lap. But when I figured out what needed to change, money started FLOWING IN!...