How a Brand Strategy is Just Like Baking

How a Brand Strategy is Just Like Baking

I have a sweet tooth.  I admit it is a problem. I try NOT to have them in my house because I would indulge too much. But I also LOVE to bake. One day, it hit me that my passion for branding and baking have a lot in common. How you develop a brand strategy is very...
The Real Cost of Good & Bad Branding

The Real Cost of Good & Bad Branding

First impressions are everything.  Solid branding helps you establish an amazing first impression. The kind of impression that will leave you memorable in your audiences mind. How do I know that? Well, it is because only 10% of small businesses invest in branding. So...
Is Your Business Ready for a Website?

Is Your Business Ready for a Website?

Are you really ready for a business website? As a small business owner, you may be considering launching a website for your business.  Having a website can increase your reach, credibility, and profitability. Sounds great right? Well as a web designer I am all for...
Taking My Talents to Pinterest

Taking My Talents to Pinterest

Correction I took my talents to Pinterest. If you are from Ohio or an NBA fan, you likely know the Lebron James reference that this post title is all about. But how the heck does it apply to my deciding to start marketing my branding & web design business on...