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Basic Color Psychology For Your Small Biz Branding
Stop picking your favorites. A big problem I see small business owners make is that they they pick their favorites when it comes to the colors for their branding. They choose what they like and disregard that colors have different meanings. Instead of using these...
A Small Biz Must Have: A Brand Personality
Just like when you meet a person... not having a personality is an issue. You never want to waste time trying to connect with someone who is hard to read or lacks a sense of interest. People who are more captivating, consistent, and approachable are often easier to...
Growing an Email List is a Small Biz Gold Mine
The truth is... It took me a while to figure out how to build a sustainable business. Far longer than I care to admit. For years, I was sitting back, waiting for the next sale to fall in my lap. But when I figured out what needed to change, money started FLOWING IN!...
The Real Cost of Good & Bad Branding
First impressions are everything. Solid branding helps you establish an amazing first impression. The kind of impression that will leave you memorable in your audiences mind. How do I know that? Well, it is because only 10% of small businesses invest in branding. So...
Taking My Talents to Pinterest
Correction I took my talents to Pinterest. If you are from Ohio or an NBA fan, you likely know the Lebron James reference that this post title is all about. But how the heck does it apply to my deciding to start marketing my branding & web design business on...