Congratulations!  You have taken an important step in establishing your business identity by launching your brand. However, the launch of your brand is just the beginning. To build a recognition and trust in your business take consistent work long term to really pay...

I get compliments all the time on my marketing photos. People wonder how I get such great shots. The truth is I paid my genius brand photographer, Emily Kim to hook me up with swoon-worthy branded lifestyle images. Boy did she deliver.  I then often get asked what are...

Stop picking your favorites.   A big problem I see small business owners make is that they they pick their favorites when it comes to the colors for their branding. They choose what they like and disregard that colors have different meanings. Instead of using these...

Just like when you meet a person... not having a personality is an issue. You never want to waste time trying to connect with someone who is hard to read or lacks a sense of interest. People who are more captivating, consistent, and approachable are often easier to...

I have a sweet tooth.  I admit it is a problem. I try NOT to have them in my house because I would indulge too much. But I also LOVE to bake. One day, it hit me that my passion for branding and baking have a lot in common. How you develop a brand strategy is very...

First impressions are everything.  Solid branding helps you establish an amazing first impression. The kind of impression that will leave you memorable in your audiences mind. How do I know that? Well, it is because only 10% of small businesses invest in branding. So...