I have a sweet tooth.
I admit it is a problem. I try NOT to have them in my house because I would indulge too much. But I also LOVE to bake. One day, it hit me that my passion for branding and baking have a lot in common. How you develop a brand strategy is very similar to executing the perfect recipe to make a fantastic treat that people want to consume repeatedly. Both require a careful blend of ingredients and a creative touch to produce a successful result. Just as a baker carefully selects the right ingredients and follows a recipe to create a delicious cake, a small business owner must carefully select the correct elements to create a strong brand
I realized it was such a strong analogy, so I decided to train on it in masterclasses so average small business owners who need to be better versed in the world of branding could understand it by correlating it to something they typically know how to do. It is finally time to share my favorite analogy and publish a post on two of my favorite topics in one.
Here are nine ways that creating a brand strategy is just like baking:
#1- Recipe:
A recipe is like a brand strategy. It outlines the steps and ingredients needed to create a delicious treat. A brand strategy outlines the steps and elements needed to create a successful brand.
#2- Choosing the Right Ingredients:
Just as a baker chooses the right ingredients to create a delicious cake, a small business owner must choose the right elements to create a strong brand. This includes choosing a memorable name, an eye-catching logo, and a consistent color scheme.
#3- Proportions:
The proportions of ingredients are important in baking, just as the proportion of brand elements is important in branding. For example, too much sugar can make a cake too sweet, just as too much of one brand element can overpower the others.
#4- Following The Recipe:
A baker follows a recipe to create a cake, and a small business owner must also follow a formula to create a strong brand. This includes defining your target audience, researching your competition, and creating a unique value proposition.
#5 – Mixing The Ingredients:
In baking, the baker must carefully mix the ingredients to create the right texture and flavor. In branding, the small business owner must carefully mix the elements of their brand to create a consistent and recognizable look and feel.
#6 – Paying Attention to Details:
Just as a baker must pay attention to details like the temperature of the oven and the cooking time, a small business owner must pay attention to details like the consistency of their branding across all platforms and materials.
#7 – Creativity & Personal Touches
A great cake is not just about following a recipe – it’s about adding your own personal touch and creativity. The same is true for branding. A strong brand is not just about following a formula – it’s about adding your own unique personality and style.
#8 – Patience & Consistency:
Baking a cake takes time, patience, and consistency. The same is true for branding. Building a strong brand takes time, patience, and consistency. You must consistently implement your branding elements across all platforms and materials to create a strong, recognizable brand.
#9 – The Final Product:
The final product in baking is the cake, just as the final product in branding is the brand. A well-made cake is delicious and appealing, just as a well-made brand is attractive and memorable.
In conclusion:
Branding is like baking in that both require a careful blend of ingredients, attention to detail, and a creative touch. Whether you’re creating a delicious cake or a strong brand, the key is to choose the right ingredients, follow a formula, and add your own unique touch. With patience and consistency, you can create a result that is both delicious and effective. If you need help creating the perfect recipe for your brand, schedule a no pressure free consult to discuss how I can help you create the right brand strategy for your business!
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