Branding

Branding First, Market Second

Branding First, Market Second

Branding Must Come Before Marketing: The Importance of a Strong Foundation The biggest mistake I see small business owners make is trying to market their business without crafting their brand FIRST. When entrepreneurs do this they are essentially diving into the deep...

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How to Seamlessly Place Your Logo

How to Seamlessly Place Your Logo

You can't just slap a logo on your marketing.  There I said it. Just putting your logo on any piece of content you create doesn't mean:  1.) that you now have a brand.  2.) that it looks good when you do it.  I have many clients who come to me asking for assistance...

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Why One Logo Isn’t Enough

Why One Logo Isn’t Enough

The biggest misconception I see about branding is... if you have one logo, you have a brand, and you are all set. This is just false.  The reason why you can't have just one logo is that it has limitations. No logo is perfect, and since a logo has limitations, only...

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